Strategy Design
| "Those hotels and resorts which will continue to achieve success are those which take a long term view, by establishing a clear, five-year strategic plan which should be reviewed and updated each year. Additionally, companies should produce annual operating and marketing plans which address more tactical initiatives." |  |
Creating an effective strategic plan, and using it as a decision-making tool, will help ensure a hotel's future financial health and profitability. Elements of the Strategic Plan should include:
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●Vision The Vision outlines what the Company strives to be. It is an emotional and visual call to arms that drives the behavior of our employees and organizational structures. |
●Strategic Objectives Strategic Objectives relate to outcomes that strengthen an organization's overall business position and competitive vitality. |
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●Strategic Intents The Strategic Intents are broad based but clearly defined goals that guide the strategic direction of the company. |
●Key Performance Indicators Key Performance Indicators are significant measures used individually or in combination with each other in order to monitor how well a business is achieving its quantifiable objectives. |